Branding. First step on marketing

First of all, before you start designing your website, business card, brochure, etc., you need to determine who you are and what you want your brand to express. Designing your logo is the first and one of the most important steps in the process. Your logo will be your face and your first words to the world as a brand. This is why it is so crucial for your logo to be unique, defined and with style guides. Because it’s true, the first impression really counts.
Your logo is not something that can really change over time, people will remember it on the first times so it is a better choice to have ready your logo and define your brand. This will save you a successful place in the market.

At SRSLY, we like to think of ourselves as creative muses who design and craft a unique way of communication. We want you to stand out in a crowded market and be the leaders in your field.

The SRSLY team is highly experienced in:

Logo design

Style guide creation and implementation

Web design

Print design

Packaging and merchandise design

Digital strategy and development

Once your identity is defined, the process flows through different exchanges between us and the client seeking to achieve the perfect personality for your brand. Our goal in this part is to make your customers feel emotionally connected to your brand. This is vital. And a template logo design may not establish this connection, something you will surely see reflected in your sales.

As we get to know you and your brand, we identify your key messages of your brand in line with your business goals. We will offer a full digital circle to your company, meaning everything from logo creation and style guides, to digital warranty for you to continue your messaging across social media. We will do this with you on every step of the way to ensure we deliver your digital assets on point for your brand.

Here’s what we expect branding to achieve for your business:

• Increase brand awareness
• Fine your presence in the marketplace
• Deliver a specific message
• Link your potential clients with your product or service
• Encourage the customer/buyer to commit to the brand and add to cart
• Evoke feelings for your customers – be memorable!

Our branding process consists of the following:

1. Learn about your business session
2. Creating a brief
3. Offering 3 logo concepts
4. Bettering concepts into final brand
5. Handover of logo files and style guide
6. SRSLY can create items such as business cards, letterheads etc.

We always say that branding is the first step in a professional website design process. Your website will be seen as an extension of the brand and a consistently designed website and brand is going to communicate professionalism to your potential clients and customers.
James Fulton  Founder of  SRSLY

There’s a common misconception that the branding or logo design phase should be the fastest and cheapest, but this is a mistake. Logo design and style guide development is a vital investment into your entire digital marketing strategy. Everything flows from this point onwards.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Paul Rand

We inspire all of our clients to have a professional, clean and consistent logo that they are truly proud of. We will create a logo for your brand that you can’t wait to show off.

Located in Hawthorn, Victoria, we have the in-house skills to cover your digital needs from design to development and beyond. See some examples of the branding we have created for our clients via our portfolio.