Before your web development team can code the first line of HTML or start designing your home page, there’s some important information they’ll need first. Even though it may seem like a waste of time to stop everything and think on what may seem like obscure concepts, the answers to the following questions will determine your website’s effectiveness and, ultimately, its return on your investment.
What is the goal of your website?
It seems like such a simple question. The goal is to help your business grow and to bring in revenue, right? To accomplish that goal, however, your website will need to be able to fulfill your visitor’s goal of finding the answer to a question or need. How you build your website will determine whether your visitors will look to your business for that answer.
Who is your target audience?
Now that you know what your goal is, and what your visitor’s goal is, how do you attract them to your website? The answer is, by getting to know them. Who are they? What’s their age range, their profession, and their location? What’s their most pressing issue, problem, or desire? How does your product or service solve their problem?
What is your budget?
And this doesn’t just mean how much money you can allocate to the project. The heart of the question is: What do you need to pay for? Do you need to build a full-service website to attract shoppers to your e-commerce website, or do you need a stunning showcase for your photography business? Each has its own unique requirements, and the cost to build the right website for your niche business changes based on those requirements.
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