Content marketing involves piquing potential customers’ interest with videos, blogs, and other online material that makes them more likely to feel a need for your product or service. Most businesses use this material to make customers more likely to visit them on their e-commerce page, so it’s easy to see how and why this type of marketing is so important.
If you’ve never written an enticing blog or included a sales-oriented video on your website, not to worry because below are a few tips that will make it a lot easier.
1. Make the Boring Fascinating
David Ogilvy, partner in the advertising firm Ogilvy and Mathers, once said, “tell the truth, but make the truth fascinating.” The bottom line is, you can make any product sound fascinating if you know what you’re doing. Determine what features make the product shine, and concentrate on those first.
You can educate people on your product or service while making it interesting at the same time. A good example is a group of lawyers, who most people consider to be very serious people, delivering funny lines while they remain straight-faced. Again, concentrate on the positive aspects of the product and you should be able to come up with an idea that works.
2. Make Your Brand Come Alive
With content marketing, you may want to establish a mascot for your business because mascots tend to do very well – think the giant mouse from the Chuck E Cheese commercials. Even when your mascot is telling people about something boring, it will catch their attention because, well, he’s a mascot and not some drab-faced executive.
If you use your mascot in all of your promotional material, he’ll eventually become familiar to customers and non-customers alike. He can make it easier for potential customers to learn all about your product or service, not just certain aspects of it, which goes a long way with brand awareness.
3. Seriously Consider Having a Blog
If you haven’t yet started a blog, start one as soon as possible. Blogs work amazingly well in getting the attention of potential customers, especially if you make sure each one is chock full of valuable, interesting information. Blogs help with your SEO efforts, produce long-term effects, and most importantly, they identify you as an expert on the subject matter.
Blogs can also drive a lot of traffic to both your website and other related content, and best of all, they are super cheap to create and can work wonders generating leads. Plus, people just love blogs, and it doesn’t look like their popularity is going to wane anytime soon!
4. Consider Using Infographics
Since the human brain will process a visual roughly 60,000 times faster than it does text, infographics are an easy content marketing idea. If your blog or online content starts with, “how to” or “10 ways to”, and so on, using vivid and colorful graphics that allow users to see what you’re talking about instead of reading about it makes it much more likely they’ll stick around until the end.
If you use this technique, make sure the graphics are strong and easy to understand. You want users to know exactly what your point is every time a graphic is viewed.
5. Keep Using Other Forms of Media
Although print media are declining, they are not dead yet. Consider incorporating content marketing into print magazines and other written materials. There are still plenty of people who prefer to get their information this way. If you just don’t like this idea and feel uncomfortable with it, you can use e-books and digital publications to promote your business. People will respond favorably every time, especially if you provide them with interesting and informative material.
