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About the Client

Lavazza was founded in Turin in 1895 by Luigi Lavazza. It is a globally recognized coffee brand with a rich Italian history. Based here in Melbourne, the Australian branch of Lavazza has been operating for over 10 years delivering its beans to cafes and restaurants across the country. Today, the company operates with 100 employees and is growing with its recent acquisition of The Blue Pod Coffee Co.

About the project

Celebrated by its bold white text logo on a rich blue background, Lavazza is an iconic brand of Italian coffee. The story behind the brand is genuine and unique: it is a passionate team dedicated to that perfect cup of coffee, and that at SGD we take care to respect it as is!

When Lavazza reached out to us to help bring his training site to life, we were excited. This was the first time for Lavazza, and it was an exciting project to implement some new features. We work closely to provide Lavazza with a streamlined method of training baristas across Australia, ensuring consistency of Lavazza coffee and encouraging staff support. What a great initiative!

The brief:

  • Provide a professional and engaging website delivering training course content to Baristas, Restaurateurs and Coffee shop owners
  • Deliver course content in video, audio and written formats
  • Publish 12 course categories with a number of sub categories
  • Provide students with individual secure accounts and a dashboard
  • Professional and modern design in-line with the existing Lavazza brand
  • Communicate with clients through automated system emails (e.g. once a subject has been completed)

The Lavazza team specified the need for the site to be easily updated in case it needed to be edited or added to the course modules. To make sure this was possible, we configured them with access  to CMS to ensure they can manage and edit the site going forward.

To respond to the report, we made sure the site was user-friendly, allowing your staff personalized logins to take you through your own guided training journey. We built the principle with custom features, themes, and functionality built into the process. This training site is truly unique to Lavazza and serves them well to ensure they reach their goal of waking up Australia with the perfect drop of coffee every day.

What We Did

Digital Strategy
Website Design


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